What is reliance jios marketing strategy how will it be profitable published on august 23. The mobile services comprise of fixed wireless services and mobile services which use gsm network technology across major telecommunication circles in the country. Reliance jio vs bharti airtel what impact reliance jio created in the telecom industry. A study on market feasibility of bulk selling of international long distance calls for airtel mba marketing 33. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. Mba projects this category consists of mba projects in finance,business and hr category and these mba project reports are free to download, other services we are providing here are all bba management projects, mba projects ideas, mba projects reports, mba projects in hotel, hospitality, scm, logistics, tqm and operations. It relies on bharti infratel for towers, ibm for it systems etc. Strategic business unit of airtel 3 page digital tv services airtel digital tv service launched in october 2008 as fifth operator providing. Marketing project report on influence of advertisement on food habits of childrens. This project is done for the partial fulfillment of my curriculum of full time pgdm program 20082010. Globally, telcos offering payments bank derive onefourth of their revenue from the business.
Although snow college has used social media tools in efforts to communicate with prospective students, they. Internal guide external guide name name designation designation ims. Jul 30, 2010 marketing strategy adopted by bharti bharti has spent a considerable amount on advertising its mobile phone service, airtel. Customer retention assumes significance in revenue analysis of various organizations. The project is an extensive report on how the airtel company markets its strategies and. Internship report on marketing strategies of airtel with data analysis of 2014 and all. Pdf effectiveness of service marketing mix strategies of. Marketing strategy of airtel by sanjay gupta issuu. Airtel has strong relationships with its suppliers. Marketing strategy of airtel and idea cellular, telecom industry. An analysis of marketing strategies of an integrated facility services company. This report on bharti airtel is done to findout certain objective regarding the strategic approach adopted by airtel to stand strongly in the competitive telecom market. Case study reliance jio marketing strategy, products, all.
This study is expected to be of significant importance to. Manual roaming means a separate sim card is provided for each city semi. Airtel realized that the existing strong bsnl telephony network, covering around 93 % of the urban fixed population, in 2000, was a major hindrance in its own growth, within one month of launch of its services, and tried to shift its marketing strategy accordingly, something which has been covered in detail in our analysis of airtel marketing. Research project report on marketing strategies of airtel free download as word doc. The project is an extensive report on how the airtel company markets its strategies and how the company has been able in tackling the present tough. An analysis of marketing strategies of an integrated. This study sought to establish the strategies adopted by airtel africa in enhancing its performance, as well as to determine the relationship between the strategies employed by airtel africa and its performance. Besides print advertising, the company had put up large no of hoardings and kiosks in and around delhi. Problem investigation by fact based root cause analysis. Marketing mix of reliance jio analyses the brandcompany which covers 4ps product, price, place, promotion. Marketing strategy therefore, is a longterm response to the. Customers are the focal point in the development of successful marketing strategy. Marketing strategy of airtel airtel marketing strategy.
Pricing strategies and customer retention the case. A marketing strategy often integrates an organizations marketing goals, policies, and action sequences tactics into a cohesive whole. A project report on comparative analysis of marketing. Apr 24, 2014 summer internship report on marketing strategies of airtel. What is reliance jios marketing strategy how will it be. Relationships have proved to be the central element in the success of. The main factors considered when making a successful marketing strategy. Project report on airtel free download as word doc. Segmentation, targeting, positioning in the marketing strategy of airtel. Marketing strategy is defined by prophets david aaker as a process that can allow an organization to concentrate its resources on. Marketing strategies an overview marketing strategy is a broad plan for achieving marketing objectives. Business strategy of airtel business process management.
Investor incubating great ideas and grow the startups. Jul 12, 2018 all my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. There is very tough competition between various companies. Apr, 2011 a project report on comparative analysis of marketing strategies of vodafone and airtel 1. Today the tele communication sector is very important in india. Marketing strategy of bharti airtel essay example graduateway. Marketing projects, marketing project reports 201920. Reliance jio marketing mix 4ps reliance jio marketing. Project reports on marketing strategies of airtel by nitya ramuji in. B2c marketing strategies on social media mba marketing 70. Currently, snow college has a formal marketing plan in place, but has yet to develop a formal social media aspect to its marketing strategy. Pricing strategies and customer retention title of thesis 2.
Marketing mix of airtel analyses the brandcompany which covers 4ps product, price, place, promotion. This research work would present the effectiveness of marketing strategy used by the airtel. The marketing strategy of airtel shows how it is the worlds 3rd largest mobile telecommunication indian mnc operating in 20 countries across. Marketing strategy projects projects on marketing strategies. Marketing strategy of airtel search engine marketing search engine marketing, or sem, is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine. In its six years of pursuit of greater customer satisfaction, airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care.
Project report on crm, mba project report on customer. Research project report on marketing strategies of airtel 3 g gsm. It also consists of service mix process, people, physical evidence. Mar 08, 2019 the marketing mix of airtel discusses the 4ps of airtel which is amongst the top telecom companies in india and is known to have a strong marketing mix. Research has demonstrated conclusively that it is far more costly. The training was conducted in bharti airtel limited siwan, bihar.
A marketing strategy that is well articulated will enable one to focus on marketing activities to. This is to certify that the project titled the role of marketing strategies in. Project report on airtel mobile phones telecommunications. Mba marketing projects final year marketing projects. Effectiveness of service marketing mix strategies of bsnl mobile telephone services in comparison to airtel mobile services in mysuru. Indias largest mba marketing projects reports for students and professionals. Marketing strategies of airtel authorstream presentation. India has close to billion mobile subscriber due to which indian mobile industry is one of the fastest growing industry in the world. The case of iss, sweden collins nwakanma amanze sondengam b. Bharti airtel bagged the asias best treasury and finance strategies, 2016 award under the best hedging strategy category at the corporate treasurer awards 2016.
India is one of the biggest mobile markets in the world. A marketing strategy that is well articulated will enable one to focus on marketing activities to achieve the organisational goal. You will get the project report through mail from side within 24 hrs of your order. Pdf on apr 1, 20, john jere and others published the role of marketing strategies in the. Customer relationship management telecommunication. Project report comparative analysis between the marketing strategies of airtel and idea. Process innovations and continuous improvement through people involvement. Mba marketing project report on consumers awareness and perception about credit cards of pnb delhi. What ever information furnished in this project report is true to the best of my. And, pmbok describes a project as a temporary endeavor undertaken to create a unique. Positioning for competitive advantage products position the way the product is. Positioning for competitive advantage products position the way the product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing. The report begins with the history of the products and the introduction of the airtel company. This report also contains the basic marketing strategies that are used by the airtel company of manufacturing process.
Research project report on marketing strategies of airtel. Bharti airtel marketing strategy is analysed using various models like swot analysis, bcg matrix, ansoffs matrix, porters five forces etc. If you continue browsing the site, you agree to the use of cookies on this website. Airtel has a huge opportunity as compared to a bank with its 10x distribution and 3x customer base. But,it is clearly said that when you compare yourself you get to know about yourself. Bharti airtel said it has launched a new sim card for global travelers. After china india is the second largest market for mobile service providers. Its offerings range from a wide library of recorded and live music programs, television. Pdf the role of marketing strategies in the performance of. Doc comparative analysis of marketing strategies of. The project aims at understanding the marketing strategies at. Assisting enterprise to enter and find right angels, and vcs in. To identify the current marketing strategies of airtel. Marketing, csfs, competition, india, turnaround brands and branding samsung in india.
Bharti airtel ranked second best corporate governance. Project report on effectiveness of customer relationship management at airtel project report crm introduction. In this research, the survey of literature has been classified into two parts studies related to telecom sector and studies related to marketing strategies. Search and upload all types of marketing strategy projects at management. Latest projects of airtel bharti airtel in partnership with radio mirchi has launched mirchi mobile. Pricing strategies and customer retention the case of airtel. Explore free mba marketing projects download, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. It is recognised that the community itself will need to change in order to adopt this plan and those from other projects.
In this project i worked with snow college to create a social media marketing plan. A consortium of giants in the telecommunication business. The project aims at understanding the marketing strategies at airtel and its impact on the perception of airtel cellular services. Market penetration strategies used by essar telecom kenya yu. The success of crm process depends on the active involvement of all managers and employeesin the banking field a unique relationship exists between the customers and thebank. This project fulfils the requirement of the curriculum prescribed by this institute for. Marketing project report on comparative study of marketing strategies of airtel and idea. Summer training report on x201cstudy of sales promotion activities and consumer age on network at bharti. E marketing marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. This helps to formulate hypotheses and framework for further investigation. With the acquisition of zain and other players, airtel has used this strategy effectively to become a global player. Developing marketing strategies for enhancing the use of solar energy products anupamaa s chavan 74 chapter 5 marketing strategies an overview marketing strategy is a broad plan for achieving marketing objectives. A project report on comparative analysis of marketing strategies of vodafone and airtel 1.
Download mba project proposal, abstract, synopsis, project report for final year mba student. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Mbabba final marketing project report on airtel, idea cellular, marketing strategy of airtel and idea cellular, marketing strategies of airtel and. The main driving for telecommunication firms forces for the preservation of digital data are legal and business requirements. Bharti airtel won two awards in the categories of broadband product and marketing campaign at.
It consulting, installation and project management, energy supply and management and lots more. A project report on comparative analysis of marketing strategies of vodafone and airtel slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Strategic approach airtel airtel marketing strategy. Discuss marketing strategy of bharti airtel within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. Project marketing implementation and its link with project management and project portfolio management communications of the ibima volume 10, 2009 issn. Project marketing implementation and its link with project. Airtels marketing strategies are analyses using various models like swot analysis, bcg matrix, ansoffs matrix, porters five forces etc. Marketing strategy of bharti airtel management paradise. The creation of this strategic marketing plan by the communitys marketing project the project is part of this community development process. An analysis of marketing strategies of an integrated facility.
It is able to sustain its innovative business model,by focusing on relationship management with vendors. Brand building through customer service this case, set in 2008, attempts to analyse how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. Marketing strategy of airtel and idea cellular, telecom. The case of airtel t ltd bachelors thesis, pages 55 may 2015 this bachelors thesis was done under the consent of airtel t ltd with a major purpose of finding the correlation between pricing strategies and customer retention.
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